MCS Incorporated

MCS Solutions: Hybrid Printing: Variable Data on
Conventional Equipment

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Hybrid Printing The Value of Variable Data
Hybrid printing – or the— integration of electronic or digital printing with conventional printing processes such as offset and flexographic, is piloting more and more printers into applications to increase profits and productivity – while lowering costs.
New Applications possible – at 250-500 feet per minute
MCS high-volume array inkjet technology now allows variable digital printing inline with your conventional process. Only now can you incorporate graphics and text at resolutions as high as 600dpi. Numbering, barcoding, serialization – and even logos for:
•	Forms
•	Tickets & Tags
•	Ballots
•	Game cards
•	Labels
•	Post Cards, Catalogs, Newsletters
•	Personalized letters – as a replacement to roll-fed laser printers
Profit Opportunity One of the fastest growing profit opportunities is adding variable data and images to printed documents. You can attain variable printing at the full operational speeds of bindery and press equipment without costly expenditures. Adding these capabilities inline with your existing equipment combines two processes into one. Minimal resources are needed to have two value streams now produced on your existing equipment. The labor savings and higher productivity will translate into higher profits. In the past, adding variable data capabilities onto web presses meant installing high-cost, low quality inkjet equipment with difficult set up, maintenance and training. With MCS and HP, the capital cost has been reduced several-fold, while quality levels have jumped as high as 600 dpi.

The MCS Hybrid Printing Brochure

Compatibility
The following companies all have equipment suitable for MCS inkjet technology:

•	Didde
•	Heidelberg
•	MAN Roland
•	Continuous-feed laser printers or roll-unwinders
•	Flexographic presses and converting lines – such as Nilpeter and Mark Andy